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Marketing Your Business on Pinterest

Posted on February 21, 2014 at 4:53 PM
Using Pinterest to Market Your Business
 

These are the things I wish I'd known before I started on Pinterest. One of the things I've noticed about most articles on Pinterest is that you don't find a lot of direction for how to Pin most effectively using their website & all it offers. Most of the people who are teaching about Pinterest have great ideas about general marketing but the intricacies of "how to" are generally not addressed - like how & when to use hashtags and what words you want to highlight & why - how to get more followers from your targeted market - how to use Group boards & invite people to Pin - how to create boards that attract attention - best time of day to Pin (2-4 p.m & 8 p.m. to 1 a.m.) & how to not flood your Pinning (spacing them out over time) - how to use their Analytics section to see what's working for you (arrange your boards so your most popular boards are at the top) - making sure each board you create includes a "category" - how to use their Search bar - making sure your website is in your Profile (& your social networks so they're connected) & MOST IMPORTANTLY inserting your website into every Pin you pin and upload, being sure to give credit if it's not your photo - adding a "map" to your Pin when it helps (very important on Pins for properties) - adding a "Pin It" button you can download on your computer and embedding the Pinterest widget in your website so people can go directly to your boards from the website - lots more, but all things I wish I'd known when I first started out! Here’s the link to our boards – I would love to follow others boards if you comment! http://www.pinterest.com/judithburzell/

Categories: Marketing on Social Media

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234 Comments

Reply Luci Terhune
12:12 PM on February 25, 2014 
I could not agree more!
I've been using Pinterest for a long long time and just now have spent some time editing my pins. Adding my website and writing in the location of the project, etc.. I have also converted my account to a Professional acct and that in itself has helped me be found.
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